Many local and small businesses in Downtown San Diego are still struggling as a result of COVID-19. To promote the economic and cultural vitality of the area and create immediate support for those struggling businesses, the Downtown San Diego Partnership is launching the second phase of the Downtown Loyalty sale at noon on Tuesday, Sept. 15.
The Downtown Loyalty store is an easy, digital way for Downtown residents and visitors to support the small businesses they know and love and be introduced to the others that all help create Downtown's unique vibe. While businesses have pivoted their services, innovated in outdoor dining, and found other creative ways to continue operating, support from the community at this critical time could mean a world of difference to help Downtown businesses stay open.
Customers will have a chance to select from a limited supply of gift cards from nearly 50 restaurants, retail, and coffee shops in Downtown San Diego. Each $25 purchase of a gift card also comes with a free $10 bonus from philanthropic fundraising, creating $35 total of direct revenue for Downtown businesses that can also be used toward a great Downtown experience.
Betsy Brennan, President & CEO of the Downtown San Diego Partnership, said, 'It has been nothing short of remarkable to see the grit and dedication of Downtown's business over the past several months. We know they're doing everything they can to hang on, but we were certain we could find a way to match the generosity of our community with a creative idea to provide them some direct revenue alongside our other efforts.'
The first sale of the Downtown Loyalty store launched earlier this summer and sold out in only four days. The resulting proceeds of that sale went directly to the participating businesses creating nearly $23,000 in immediate revenue and economic impact.
According to Alex Gutierrez, director of special districts for the Downtown Partnership and manager of the store project, the Loyalty store has given smaller businesses the chance to pivot to the digital world and explore new opportunities to connect with new customers.
The gift card sale begins at noon on Sept. 15 and can be found at downtownsandiego.org/downtown-loyalty. The Downtown San Diego Partnership is a nonprofit organization that serves as the principal voice and driving force behind the economic and cultural prosperity of Downtown San Diego through membership, advocacy, and public services. It also serves as the managing organization for several special districts including the Clean & Safe program that provide essential public services in the 275 blocks of Downtown. For more information, visit downtownsandiego.org.
See more in News.